FutureVisionsSM
creating sustainable
results in growth and performance
Experience, location, and size of staff are
important. But, apart from first choosing a profitable industry (Profitable
Businesses), no other aspect of the running of small businesses is as
predictive of their success as the level of resources they dedicate to
marketing. [Goldenberg and Kline research results 1999]
There is a good reason companies selling anything
from cereal to cosmetics spend more money on advertising than on any other
component of their business. Lots of companies make cereals or cosmetics
but ultimately they sell their product when theirs is the one we know of
and think of when we're shopping.
Don't forget that, in getting what you want,
appearance has to complement reality.
For the free top tips for small service-businesses, send an email to
lb@FutureVisions.org
with
"free MWS top tips for small service-businesses" in the subject and nothing in
the body of the email.
