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Be visible - that means working in well-respected companies. Headhunters
will not be hunting in second-rate organizations; their clients do not
want headhunters to present candidates from them and rarely consider
candidates from 'independent consultants'.
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Be outstanding at what you do and leverage your success. Be your own
best PR. Speak at public events, be quoted in trade/national press - be
the industry expert and the one people consult. Reputation is key.
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Be well regarded (not necessarily liked) by everyone you come into
contact with. Don't make enemies. Headhunters may use your colleagues or
employees as a source and may even take notice of what your former PA
says about how you conduct yourself.
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Be easy to identify - have a sensible title ('VP' or 'Director' does not
help headhunters at all), be prominent on the web/annual report. Make
sure the trail leads to your door!
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Prime your PA not to filter out headhunter calls. He/she should be
working for you, not your organization.
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Go to the headhunters! If they can't find you and don't know you, they
can't headhunt you. Do you know who the top headhunters are in your
space? If you don't know them, they almost certainly don't know you.
Call them up and introduce yourself - you then have thirty seconds to
make the right impression. Be a friend and give help and information
when it is needed (you scratch my back ...). Feed them industry gossip.
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Once you have been approached there is still a long way to go; you still
have to impress the headhunter. This is a buyers' market (i.e. client,
not candidate driven); never forget they have a choice: Invest in your
own personal brand and be prepared to differentiate yourself.