creating sustainable results in growth and performance
Getting outside your box is the overarching
theme of this website.
Creativity is essential for getting outside your box. Usually there's problem solving or idea generation, sometimes both: some techniques are useful for both applications, some just for one or the other:
Problem solving - you have a specific situation that needs to be resolved (problem) and you need to find ideas to help you achieve this solution (for instance, resolving a design flaw in a product, reducing costs in line with market forces, finding a delivery method that fulfils your cost/quality/time criteria).
Idea generation - you have a broad question you'd like answered but the need to address it is not so specific (for instance, developing new products, finding new markets, looking for original ways to promote a product or service)
Two excellent books: