Teams and individuals can use this technique – 10-20 minutes
Resources Access to the World Wide Web (ideally visible to all
participants).
Many Internet pages list a `cool site' – a regularly changing
recommendation of some-thing interesting, challenging or just weird. The
ever-changing nature of these sites means that they are a useful source
of random stimulation. They also provide a whole mix of words, images
and even sounds to generate association and stimulation.
As with any reference to the World Wide Web, some of these addresses
will be out of date by the time you read this book. You will find
up-to-date listings at http:// www.cul.co.uk/creative. Useful sites at
the time of printing were:
http:/Iwww.coolsiteoftheday.com http://www.projectcoollsightings
http:llwww.coolcentral.com/moment http://www.coolsite.co.uk
Or look on Yahoo (http://www.yahoo.com) for: Computer and Internet;
World Wide Web; Searching the Web; Indices to Web Documents; Random
Links and Sites of the Day and Sites of the Week.
This provides long lists of current sites that provide a random jump or
a cool site service. Many of these are very specific, eg, medical, gay,
family, adult oriented. Once you have a site, use it like Random picture
(5.8) to generate associations, then link them back to the problem.
To use this process with a group, it is advisable to download the site
before displaying it. This has three advantages: first, you know it is
suitable; second, you know it will work; and third, you know it will be
faster. Most modern browsers have the facility to store pages locally.
The nature of the web means that you are likely to hit on some
extremely effective stimulation. Careful editing in advance can enhance
this further. As with all forms of random stimulation, don't be tempted
to find a site that is relevant to the problem; this will decrease the
effectiveness of the exercise. The aim of editing is to provide more
stimulation, not relevance to the problem.
If working with a group, you can either display a site for everyone to
work on or you can use individual PCs for people to find their own
stimulation.
Creativity
requires spending time "doing nothing" - workaholism guarantees its
death
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with "free MWS 12
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