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Teams and individuals can use this technique  – 10-20 minutes

Resources Access to the World Wide Web (ideally visible to all participants).

Many Internet pages list a `cool site' – a regularly changing recommendation of some-thing interesting, challenging or just weird. The ever-changing nature of these sites means that they are a useful source of random stimulation. They also provide a whole mix of words, images and even sounds to generate association and stimulation.

As with any reference to the World Wide Web, some of these addresses will be out of date by the time you read this book. You will find up-to-date listings at http:// www.cul.co.uk/creative. Useful sites at the time of printing were:

http:/Iwww.coolsiteoftheday.com          http://www.projectcoollsightings

http:llwww.coolcentral.com/moment   http://www.coolsite.co.uk

Or look on Yahoo (http://www.yahoo.com) for: Computer and Internet; World Wide Web; Searching the Web; Indices to Web Documents; Random Links and Sites of the Day and Sites of the Week.

This provides long lists of current sites that provide a random jump or a cool site service. Many of these are very specific, eg, medical, gay, family, adult oriented. Once you have a site, use it like Random picture (5.8) to generate associations, then link them back to the problem.

To use this process with a group, it is advisable to download the site before displaying it. This has three advantages: first, you know it is suitable; second, you know it will work; and third, you know it will be faster. Most modern browsers have the facility to store pages locally.

The nature of the web means that you are likely to hit on some ex­tremely effective stimulation. Careful editing in advance can enhance this further. As with all forms of random stimulation, don't be tempted to find a site that is relevant to the problem; this will decrease the effectiveness of the exercise. The aim of editing is to provide more stimulation, not relevance to the problem.

If working with a group, you can either display a site for everyone to work on or you can use individual PCs for people to find their own stimulation.

Creativity requires spending time "doing nothing" - workaholism guarantees its death

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