VISIONARY
planning next generation products and services to formulate an
innovative business strategy; developing new business concepts which
redefine the rules of business success; addressing the impact of
emerging trends and developments in the market-place for the
organisation’s long-term strategic position
EXPLORER
investigating opportunities to break into new markets in pursuit of
a diversification strategy; developing relationships with other key
players in the profession to explore scope for alliances and joint
ventures; identifying opportunities for the future growth and expansion
of the business
BUILDER
translating business strategy into sales and marketing priorities;
reviewing the client service delivery process for areas of improvement
exploiting the organisation’s client-base through attention to sales and
marketing activity
LOBBYIST
representing the organisation’s interests across the wider business
community to improve image; planning a programme of communication to
gain greater influence and freedom of manoeuvre for the organisation;
building relationships with key players to improve standing in the
market-place
INTEGRATOR
raising the overall skill level of the work-force through focusing
resources on training, development, recognition and reward; raising
levels of staff capability and motivation to improve organisational
loyalty and pride; breaking down functional differences and resolving
complex views to unite the efforts of different groups
REGULATOR
focusing attention on the efficiency and consistency of all intemal
processes; monitoring work flow for opportunities to standardise
organisational activity; applying financial discipline and
administrative control over organisational activity to gain improved
levels of efficiency
TROUBLESHOOTER
identifying and removing unproductive and inefficient business
function; tackling those business activities which are no longer
contributing to professional performance; divesting unprofitable
activities which are falling to support the organisation’s priorities
and objectives
ARCHITECT
redefining the organisation’s infrastructure to create new operating
methods and practices; exploiting technological capability to create new
organisational structures, systems and operating styles; conducting a
re-appraisal of the organisational infrastructure in the context of
improved technological capability
